We are very excited to be just a few short weeks away from the launch of the initial test of the first ever CMNH Direct Response TV campaign on August 16^th! Two different spots are in final production to roll out in a phased approach as outlined below:

• August 16^th– September 5^th: “Test” flight—Focused on establishing baseline metrics and determining ideal dayparts for placement
• September 13^th– October 3^rd: “Validate” flight—Focused on optimizing placement and performance
• October 11^th-October 31^st: “Scale” flight—Emphasis on maximization of donor acquisition

Please click here to view additional detailed information regarding our DRTV initiative, including a profile on the target demographic and process for donor fulfillment.

As we move forward through each phase of the rollout, please look for additional communication and updates regarding this exciting initiative.

If you have any questions about the DRTV initiative, please feel free to reach out to Maureen Carlson at CMN Hospitals at mcarlson@cmnhospitals.org, or Grant Harris at grant.harris@cookchildrens.org, CDO of Cook Children’s Medical Center and member of the CDO Advisory Committee.

Tags:

• Direct Response TV
• DRTV