We are excited to share with you the new tools and resources with you available for #ChildrensHospitalsWeek this coming March. This information has been shared with Program Directors throughout the network. Please work together to increase engagement within your market before and during #ChildrensHospitalsWeek.

First, we are distributing 1.1 million #ChildrensHospitalsWeek bandages during the awareness week and need your help. We have set aside a large portion of those branded bandages for local hospital distribution. Please make your bandage request by February 1. To request bandages for your hospital market, and for distribution ideas, please click here.

We are also making a concerted effort to reach out to and build relationships with social media influencers for #ChildrensHospitalsWeek. To engage influencers, we will be sending them “influencer boxes.” Last year we earned more than 300 million impressions through these influencer boxes during #ChildrensHospitalsWeek with your help. You have the opportunity for your hospitals and organizations to send these boxes to influencers who you have relationships with at no cost. This year the box will include #ChildrensHospitalsWeek branded bandages, a patient story, and a “Change Kids Health, Change the Future” t-shirt. This year you have the opportunity to receive the box first and personalize it with a note or other materials prior to delivering the box to the influencer yourself, or Children’s Miracle Network Hospitals can deliver the box directly to the influencer for you if you provide their address.  Click here to learn more and fill out a request for an influencer to receive a box. Please also submit your influencer names by February 1.

Finally, the #ChildrensHospitalsWeek toolkit is ready. The toolkit contains activation ideas, social media assets and media templates that you can use to promote the week. For the toolkit and activation ideas click here. For access to the toolkit only click here.

If you have questions, please contact Emily Cawley, Director, Hospital Relations at ecawley@cmnhospitals.org, or your Area Vice President.

Tags:

• CHW 2020