2019 Nordstrom Campaign Grows in Second Year
We are thrilled to announce that Nordstrom will extend their CMN Hospitals campaign in full-line stores through the entire month of December. The campaign will begin on Giving Tuesday, December 3 and run through December 31. This year’s campaign will add an ask at the register, online giving site, promoted by Nordstrom’s social channels, and various special events such as holiday shopping events and Santa breakfast, in select locations. Promotional gift tags, the core of the 2018 campaign, will also be returning this year. The addition of point of sale activation is a significant win in our partnership with Nordstrom because it will be their first time fundraising at the register. This partnership advancement is evidence of Nordstrom’s commitment to raising more funds for local CMN Hospitals. Their overall goal is to drive traffic to stores, and additionally, they have social impact, employee engagement, and customer goals in mind.
Donation Opportunities
Nordstrom customers will have three opportunities to donate during the campaign:
- Point-of-sale
- Gift tags
- Online giving site via DonorDrive
More details about the campaign and Nordstrom store lists are available on their Mission Control partner page.
Once again, we’d like to thank Jenine Rabin, Executive Vice President at Johns Hopkins All Children’s Hospital in Tampa-St. Petersburg, who introduced us to her board member, VP of Corporate Affairs and Public Relations for Nordstrom to help get this partnership started.
If you have any questions about Nordstrom’s 2019 campaign, please contact Sarah Kelly, Senior Manager, Activation, at skelly@cmnhospitals.org.
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