CMN Hospitals has partnered with 90octane, a Denver based marketing agency, to develop a lead generation campaign targeting ecommerce leaders, engaging them to adopt the new CMN Hospitals Giving Plugin, powered by GiveWorx, and bolstering CMN Hospital’s reputation as a leader in the corporate giving space.

90octane came highly recommended by member hospital Children’s National Health System in Washington, DC, who has executed successful digital marketing campaigns. The agency has identified audience segments and crafted a custom touchpoint and media strategy along with valuable content pieces to ensure we reach and engage targets in the right way. This will increase the chances of sales-led conversations and in turn, new ecommerce corporate partnerships.

This is the first and largest marketing investment CMN Hospitals has made in driving new corporate partnerships. This effort takes advantage of our new emerging technology to raise more funds and to fulfill the consistently requested outcome of the annual CDO Surveys, to secure new corporate partners.

The campaign centers on one simple message: Partnering with CMN Hospitals is the simplest way to make the largest local impact.

This is then supported by 3 messaging pillars:

• It’s simple to empower consumers to support their communities.
• Be more than a merchant to your local consumers.
• E-commerce is the future of charitable giving.

The campaign focuses on the business advantages of partnering with CMN Hospitals and has leveraged the expertise of existing corporate partners, CDO’s, and many others to make it successful.

The campaign creative was presented at the CDO Summit held during the 2019 Children’s Hospitals Week. The campaign launched the same week.

Audience Targets: C-Suite, PR, marketing, ecommerce and CSR executives in e-commerce and traditional retailers.

Campaign Channels: paid media (content syndication, programmatic targeting, publisher partnerships), paid social media and paid search.

Transparency: CMN Hospital’s New Business team will continue to ensure that any leads that come through are shared with the appropriate hospital market before they are pursued for a meeting. We will partner with you and welcome you in any and all sales-led conversations.

This is the address of the landing page to which we will be driving all traffic: https://childrensmiraclenetworkhospitals.org/thegivingplugin/

Please direct any questions regarding this information to Peter Ries, SVP New Partnerships, at Pries@CMNHospitals.org.

Tags:

• 90octane
• GiveWorx
• New Partnerships