We are excited about the spokespeople for your localized campaign materials. With the success of Wonder Woman and World of Dance, Chris Pine and Jennifer Lopez top the box office and TV ratings.

We encourage you to leverage these materials to market the cause and the care of your hospital. John Lauck and Craig Sorensen are  sharing the campaign elements with you and your PD,  your hospital CEO and marketing team with the following email.   Contact Craig Sorensen (csorensen@cmnhospitals.org) with questions.

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Dear Children’s Hospital Marketing Friends –

Wonder Woman is #1 at the Box Office, World of Dance is the #1 show on TV, The Good Place is a hit show and their stars are lined up to promote the care and the cause of your hospital.

As a partner hospital of Children’s Miracle Network Hospitals you have access to the creative materials featuring three of the world’s brightest celebrities to market your hospital. Jennifer Lopez, Chris Pine and Kristen Bell are ready and waiting to help you and your hospital stand out from the competition.  A complete campaign has been developed and localized for your hospital with messaging designed to promote the Best Care for patients and the Best Cause for giving.  This campaign is available to your hospital FREE OF CHARGE as a partner of CMN Hospitals.   The creative has been developed and produced by award-winning agencies and producers and national research has shown it will enhance your brand.

The creative elements can be used in any paid, earned, owned, shared and social media you would like between now and February 28, 2018.  CMN Hospitals will be using Jennifer, Chris and Kristen throughout our national media and fundraising efforts and your local versions offer a wonderful opportunity to amplify and leverage the overall effort. You can view samples of YOUR materials and request your specific versions at this web site.  We can deliver your localized materials in just two weeks.

childrensmiraclenetworkhospitals.org/nationalcampaign/

To share the research findings and how you can best activate this campaign I will be holding a Town Hall conference call on Monday, June 26 at 2 PM Eastern.  The call information is:

Monday, June 26 2 PM Eastern
Call In Number – 888-687-4838
Participant Code:  60440610

If you have more immediate needs or questions please feel free to reach out to me at anytime.

I am excited to provide these creative materials to you for your use and are confident they can help you meet your overall marketing goals.  I encourage you to review the materials and think about how you might use them in rotation or as creative flight in the upcoming months.  Our goal is to help market the great care and the great cause your hospital represents.

Best,

Craig Sorensen

Craig Sorensen
Chief Content Officer
Children’s Miracle Network Hospitals
801-214-7400
csorensen@CMNHospitals.org