Extra Life Partner Acquisition Strategy
CMN Hospitals (specifically the New Business Development and Extra Life teams) is excited to announce that we have recently hired a new agency to support Extra Life and partner acquisition called Press Start. Press Start is run by former executives at PlayStation, who have strong connections with executives across the gaming space.
Press Start will be focused on recruiting AAA gaming publishers who can implement sellable content (including skins, downloadable content, etc.) into video games. The goal is to recruit at least one gaming corporation in 2021 (and 2-3 in 2022) who will raise significant funds for our member hospitals.
Press Start is managing the sales process, in collaboration with the New Business Development team. As will all New Business prospects, we aim to be collaborative and communicative throughout the process. As Press Start is able to gain interest from prospects, the CMN Hospitals team will reach out to the Program Directors should any prospect be based in your market.
If you are working with large gaming publishers locally, or have connections with publishers in your communities, please share those with your Cause Partnership Manager and/or Jenna Jackson at JJackson@CMNHospitals.org. We’re happy to engage Press Start to elevate those relationships and conversations.
Should you have any questions, please reach out to Staci Cross at scross@CMNHospitals.org
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