Since launching the site in September 2016, fundraising has doubled through the site, the average gift is now $105 vs. $70 and new donors are increasing at a rate of 12%.  When people visit CMNHosptials.org they now better understand what Children’s Miracle Network Hospitals means in their community and they are better connected to their local children’s hospital. More than 10 hospitals have raised $10,000 or more through the site already.

To help maximize the opportunity and to encourage you to customize your local page and contribute local content I want to share with you five ways CMNhospitals.org can improve your life:

1. Recognize Fundraising Partners and Donors

You can recognize any partner, location, associate or donor with a simple post to your local page.  Do you have a Walmart Associate who stands out from the rest?  Post a brief story about them with their picture.  Do you have an amazing Marriott property?  Tell their story through a simple post.  Do you host an incredible kick-off event?  Click out a simple story with a photo from the event.  You can even post  directly to your blog from your phone if you download and login to the WordPress app.

Don’t stop there…

Once you post the story send a link of the story to the Associate, the Store Manager or to everyone in your list.  Let them see how you have recognized their efforts on the Children’s Miracle Network Hospitals web site.

Wait there is more…

Share the post on your social media channels and encourage others to share it on their store page or their personal page.  Every Walmart store has their own Facebook page and they are always looking for great content to share about their store.

2.  Make Your Existing Content Go Further

Do you already have a blog or a newsletter for your foundation or hospital?  Great!  Copy and paste the content to your local pages and make it go further.  Your posts should be about anything important to your hospital.  They don’t just have to be a CMN Hospitals stuff.  Did you build a new research facility?  Did you hire a world-famous surgeon?  Did you host a car-seat seminar? Make your content work harder and post it on your local page.  The people who visit CMN Hospitals in your market would love to read about it.

3.  Link to CMN Hospitals Page from Your Web Site

Just about every Foundation or Hospital has a page on their site highlighting their CMN Hospitals relationship.  By simply adding a link to your local page you have built-in content for them to see how CMN Hospitals works in your community.  Visitors to the page can learn about local fundraising partners and read about how they can get involved.

4.  Make it Easier: Enlist a Volunteer, an Intern or Patient Parent to Help Out

You can grant posting rights to other members of your staff or to a volunteer or intern to help write stories and post content to your local page.  A friendly patient mom or dad would be a wonderful voice for your fundraising and recognition efforts.  You can give them ideas or assignments and let them go.  You can always go in and edit their story if they miss something important.  If the first one works you can add others to help keep your local page brimming with new content.

5.  Use it to Collect Donations

The new CMN Hospitals web site has a world-class donor experience making it easier than ever for people to give to your hospital.  It even takes Apple Pay.  Donors can make one-time gifts, recurring gifts or they can create peer-to-peer fundraising campaigns

You may have all of these functions and more but if your Foundation or hospital’s online donor experience isn’t everything you want your CMN Hospitals main page could be a great option.  You will receive 100% of the gift as well as access to all of the donor information.  Under the current membership fee you don’t even pay the credit card fee.

The new CMNHospitals.org was designed specifically for your market and has the potential to be an incredible fundraising and awareness tool for your Foundation or hospital.  If you have any questions about how to use it Brooke Johnson is standing by to help you out – bjohnson@cmnhospitals.org