Throughout the 2019 Walmart & Sam’s Club campaign, you can visit the Walmart Campaign Dashboard to see the over all details of the campaign. You can also download the bi-weekly Walmart US Campaign reports listed below to see the details for your market and the specific locations within your territory. Totals are received by CMN Hospital’s national office twice per week.

• Final Report
• Report through 6.30
• Report through 6.28
• Report through 6.24
• Report through 6.16
• Report through 6.14
• Report through 6.10

In an effort to better understand the numbers received from Walmart and Sam’s Club, please review this document, covering FAQs, varying Walmart and Sam’s Club accounts and Mission Control reports.

When reviewing and dissecting your market’s data, below are a few items to keep in mind:

• The 2018 campaign was a total of 35 fundraising days, while the 2019 campaign is only 28 days long.
• We did not receive daily numbers from Walmart in 2018, only weekly reports therefore it is difficult to show actual year-over-year statistics. In 2018, $10,039,871 was raised in week 1 (August 27 – September 2, or during the first 7 days). Since we don’t have the detail from Walmart by day, the best we can do is breakdown the average raised each of those 7 days, which was $1,434,267 per day during the first week of the 2018 campaign. This is the data we are using for our YOY comparison – from the national level down to individual store levels.

*Note* Your Program Director has access to all Mission Control reports referenced above. Work with them to see the details of your specific market, or contact  CMN’s Help Desk at cmnhelpdesk@cmnhospitals.org or 866-951-CMNH to gain personal access to Mission Control.

Message from John Lauck, President & CEO, Children’s Miracle Network Hospitals,  regarding 2019 Walmart & Sam’s Club Campaign sent via email to CDOs, Primary Program Directors and Secondary Program Directors on June 25, 2019:

As we mark the midpoint of the 2019 Walmart & Sam’s Club campaign, I wanted to reach out to first and foremost express my appreciation for the effort that I know each of you and your respective teams has put forth with your Walmart locations across the country.

With the shift of the campaign back to June, there was a compressed time frame in which to celebrate Walmart associates for their fundraising last year, while simultaneously getting them prepared and ready for this year’s campaign. From all that I’ve seen and heard, across the network—engagement with associates at your local stores has never been higher. On a national level, our relationship with the Walmart Foundation is also more collaborative than ever before, as evident by the showcasing of the $1B raised by our partnership at last month’s Global Shareholder’s Meeting.

Despite these extremely positive signs, I am aware that the current campaign results are causing much concern across the network as fundraising numbers aren’t seeming to match effort by you and your teams in support of the campaign. Please know that I share in this concern, and have asked our CMN Hospital’s national team to continue to work as closely as possible with Walmart on a national and regional level to do whatever we can in order to help close the fundraising gap over the next two weeks. After the campaign concludes, we will be taking an in-depth analysis of factors that may have contributed to a decline in funds raised, including changes to Walmart’s overall business model—but we know it’s not for lack of passion on the part of Walmart associates for our cause.

My pledge to you is that we continue to work with Walmart to make our partnership as successful as possible on a national level, and in turn I’d like to ask all of you to do what you do best—please continue to push forward every day to finish strong in the second half of this campaign. Please visit every location you can, and engage with as many associates as possible—reminding them why it’s so important to your hospital that they continue to make the Ask every opportunity that they have. Work with your local store managers to help encourage fundraising at self-check-out locations. Lastly, continue to share stories of amazing Walmart associates doing great things for your hospital, and continue to share the story of how funds raised by Walmart have had a positive impact at your hospital every chance you can.

I’m confident that working together we will have a successful 2019 campaign and truly appreciate your partnership and dedication For the Kids in your local communities!

Best,
John

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• 2019 Walmart
• Walmart 2019