Media Presentations on Survey Results
Over the next month, Jacobs Media Strategies, in partnership with the CMN Hospitals radio advisory committee, will be presenting the findings from the summer radio station survey as part of a series of webinars designed for the survey respondents. The respondents to the survey were from CMN Hospitals local partner radio station staff and management database, including referrals from those participants at stations/companies who interface with CMN Hospitals.
The webinar presentation covers key takeaways including the continued importance of local community and charity work to the stations, the significance of a year-round relationship with their local hospital, radio’s value proposition, and freshening up Radiothon events. Invitees include staff from ownership groups and independent broadcasters. These sessions are one of the ways CMN Hospitals is reinforcing for our media partners our continued efforts to support the sustainment and growth of our media program. This information will be shared on the November 10th National PD call, so be sure to join in.
If you have any questions, please reach out to Erin Redick, eredick@cmnhospitals.org.
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